Activation for the Rams homecoming game back to Los Angeles. We designed an 8 foot tall cup, which was filled with water sourced from Los Angeles which was later used to brew a special batch of Rams Brew limited edition beer. In addition, we had fans sign the back of the cup, which we then turned into into souvenirs for fans to get at later games and bars, exclusive to Los Angeles.
Role: Designer | Art Direction: Jacob Boghosian | Agency: Contend | Client: Bud Light | Reel: The Infinite Agency
